Hong Kong Government Intervenes to Buy Olympic Games TV Rights

Hong Kong Government Intervenes to Buy Olympic Games TV Rights
The Hong Kong government has acquired the broadcast rights to July’s Tokyo Olympics in order to allow citizens to watch the games for free and cheer for athletes from Hong Kong and mainland China, the city’s leader announced on Tuesday.

The games will now be shown free of charge on free-to-air channels Television Broadcasts, ViuTV and Hong Kong Open TV and pay-tv stations Now TV and Cable TV. Government-owned Rthk is excluded and can only carry relays of the other channels’ programming.

Hong Kong commercial broadcasters last year failed to reach a deal with licensor Dentsu, citing the high cost of rights and their own financial difficulties. After the games were postponed due to the Covid-19 pandemic the rights issue was left unsettled and the government stepped in.

The cost of the deal was not disclosed, and the government said that the fees will be refunded if the games are canceled.
See full article at Variety »

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