‘Sweat’ Trailer: Cannes Hit Tracks a Fitness Influencer Through a High-Pressure Social Media Reckoning

‘Sweat’ Trailer: Cannes Hit Tracks a Fitness Influencer Through a High-Pressure Social Media Reckoning
Surely, there’s a joke about endorphins here, but Swedish filmmaker Magnus von Horn’s riveting, discomfiting thriller “Sweat” is wholly uninterested in quick jokes and silly digs. Instead, the 2020 Cannes selection digs deeply into the glittery, shiny, and seemingly shallow world of celebrity fitness stars and influencer culture to offer up an insightful look at the world today, beyond the sweat and spandex.

The film premiered at last year’s virtual Cannes Film Festival, where IndieWire’s Eric Kohn praised it as a “taut and emotional character study” and “the most intense look at a social media-obsessed loner since ‘Eighth Grade.'” And if that nod to Bo Burnham’s aching drama in any way prepares you for the honesty and intensity of von Horn’s film, consider yourself lucky, because “Sweat” has plenty of twists and turns to throw its audience’s way.

Per the film’s official synopsis,
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