The robust, if short-term, theatrical run for Netflix’s Army of the Dead starting May 21 is a sign of the marketplace to come, in the view of Cinemark CEO Mark Zoradi.
During a virtual panel at the MoffettNathanson Media & Communications Summit, Zoradi said the Zach Snyder-directed action movie’s release took shape in recent months. The companies had staged tests in select markets of Netflix movies like Christmas Chronicles 2.
Deeming those tests successful, Zoradi recalled, “We came back to the table and said, ‘What else can we do?’ And ‘Army of the Dead’ came up. It was a little bit short in our timeframe of getting it done, and I think as we go forward we’ll have more time.”
Rolling the tape back, he said, the snarled negotiations over The Irishman would turn out a lot differently in a marketplace like that of 2021, given Covid-19 and the overall boom in streaming.
During a virtual panel at the MoffettNathanson Media & Communications Summit, Zoradi said the Zach Snyder-directed action movie’s release took shape in recent months. The companies had staged tests in select markets of Netflix movies like Christmas Chronicles 2.
Deeming those tests successful, Zoradi recalled, “We came back to the table and said, ‘What else can we do?’ And ‘Army of the Dead’ came up. It was a little bit short in our timeframe of getting it done, and I think as we go forward we’ll have more time.”
Rolling the tape back, he said, the snarled negotiations over The Irishman would turn out a lot differently in a marketplace like that of 2021, given Covid-19 and the overall boom in streaming.
- 5/13/2021
- by Dade Hayes
- Deadline Film + TV
Similar News
Happy Valley, Top Boy And More Score At The BAFTA TV Awards 2024
- 5/13/2024
- by Jordan King
- Empire - TV
Megalopolis | Francis Ford Coppola epic gets distribution in UK and other European countries
- 5/13/2024
- by Ryan Lambie
- Film Stories
Sabrina Carpenter: “Marc Jacobs”
- 5/13/2024
- by Unknown
- SneakPeek
Marvel Subpoenas Instagram for Leaker’s Identity Regarding Leaked ‘Brave New World’ Footage
- 5/12/2024
- by Valentina Kraljik
- Fiction Horizon
Marvel Serves Subpoena to Instagram To Reveal Leaker’s Identity Over Leaked ‘Brave New World’ Footage
- 5/12/2024
- by Valentina Kraljik
- Comic Basics
Even Avengers: Endgame Directors Could Not See the Issue With Zack Snyder’s Original Plan For Batman’s Romance With Lois Lane After Superman’s Death
- 5/12/2024
- by Tushar Auddy
- FandomWire
The Will Smith Box Office Bomb That Changed How Director George Miller Approached Furiosa
- 5/9/2024
- by BJ Colangelo
- Slash Film
“It was never persuasive”: George Miller’s Decision to Not Cast Charlize Theron in Furiosa Upset Fans But His Reasoning is Hard to Argue With
- 5/8/2024
- by Ariane Cruz
- FandomWire
The Real Reason Charlize Theron Isn’t in Furiosa: A Mad Max Saga
- 5/7/2024
- by Joe George
- Den of Geek
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.