The CW Expands to Saturdays This Fall, Making It a Seven-Night Network for the First Time

The CW Expands to Saturdays This Fall, Making It a Seven-Night Network for the First Time
The CW is aiming to go where few broadcasters dare travel these days: Saturday nights. The netlet plans to add a two-hour Saturday primetime block to its schedule this fall, programming a full seven nights a week for the first time in its 15-year history.

The CW chairman/CEO Mark Pedowitz announced the expansion on Thursday. The additional two hours will bump The CW’s programming output up to 14 hours a week.

Saturdays will launch on Oct. 2 with night one of the “iHeartRadio Music Festival,” which airs at 8 p.m. Et. The CW will announce its regular Saturday programming line-up when it reveals its fall 2021 schedule on May 25.

“Becoming a seven-night-a-week network has been a long-standing goal for everyone here at The CW,” said Rob Tuck, executive vice president, national sales for The CW. “In an extremely tight broadcast environment, the ability to expand our primetime by two more hours
See full article at Variety »

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