In decades past, the networks’ sports departments were usually given just a sliver of the overall time in any upfront presentation. In 2021, Fox Sports is stepping out on its own.
The Fox Corp. unit on Friday put on a separate presentation to advertisers, rather than just having Joe Buck take up a few seconds of the proceedings during the usual Monday-afternoon pitch devoted to the Fox broadcast network. During upfronts, U.S. networks work to sell the bulk of their advertising for the next programming cycle.
There’s new reason to put a solo spotlight on sports. Live programming — read: sports and news — is largely driving the economics of linear TV. So there’s little reason to relegate the sports team to lobbing a few footballs into the crowd at the end of the yearly spiel, as has often been the case. In a sign of the new emphasis being placed on live programming,...
The Fox Corp. unit on Friday put on a separate presentation to advertisers, rather than just having Joe Buck take up a few seconds of the proceedings during the usual Monday-afternoon pitch devoted to the Fox broadcast network. During upfronts, U.S. networks work to sell the bulk of their advertising for the next programming cycle.
There’s new reason to put a solo spotlight on sports. Live programming — read: sports and news — is largely driving the economics of linear TV. So there’s little reason to relegate the sports team to lobbing a few footballs into the crowd at the end of the yearly spiel, as has often been the case. In a sign of the new emphasis being placed on live programming,...
- 5/14/2021
- by Brian Steinberg
- Variety Film + TV
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