A few years ago, nonfiction leader Discovery took a half-hearted shot at creating a scripted programming business. Beyond cable channel OWN’s own schedule, it didn’t really take. To try it again in 2021 would be, by CEO David Zaslav’s own admission, “very late” and at a “subscale” level. He found an alternative to just being happy with his alternative-programming approach. And Zaslav, who just bought some of the best possible scripted programming for the low, low price of $43 billion, is salivating over the combination of Discovery’s unscripted assets and Warner Bros./HBO’s scripted programming. “The ability to drop in to this product a ‘King Kong’ or a ‘Godzilla’ or a ‘Game of Thrones’– together, we think that this could be much more compelling,” Zaslav said Monday morning in a conference call with investors and media analysts. If you can’t build it, buy it — especially if...
- 5/17/2021
- by Tony Maglio
- The Wrap
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