NBCUniversal is betting on name recognition for three of its most high profile upcoming projects. Hoping to woo wary advertisers, the network is capitalizing on existing IP across its networks for shows that it hopes will be safe bets. The Will Smith-produced “Fresh Prince of Bel-Air” spinoff “Bel-Air” has a two-season order from Peacock; Syfy and USA will host a “Chucky” series from original creator Don Mancini and starring Jennifer Tilly; and Peacock has given a series order to “Dan Brown’s The Lost Symbol,” based on yet another bestseller by the “Da Vinci Code” scribe.
The three projects were a cornerstone of NBCUniversal’s annual upfront presentation, which featured appearances by Will Smith and Laverne Cox. Smith was thrilled to throw his support behind “Bel-Air,” a provocative twist on the Fresh Prince storyline that updates the story of a kid from West Philly who suddenly finds himself living the high life in Bel-Air.
The three projects were a cornerstone of NBCUniversal’s annual upfront presentation, which featured appearances by Will Smith and Laverne Cox. Smith was thrilled to throw his support behind “Bel-Air,” a provocative twist on the Fresh Prince storyline that updates the story of a kid from West Philly who suddenly finds himself living the high life in Bel-Air.
- 5/17/2021
- by Jude Dry
- Indiewire
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