The recently ended holy month of Ramadan, which is peak TV season for Arab audiences, has seen most streamers in the Middle East try to lure new subscribers with Ramadan releases, which have risen on Ott platforms with the notable exception of Netflix.
Dubai-based media analyst Nader Sobhan — head of the Vynd data intelligence platform, which tracks content consumption — notes that the streaming giant didn’t release any programming during Ramadan, preferring instead to launch its Arab shows during less competitive periods. Vynd indicates that, this year, Mbc Group‘s rapidly growing Shahid VIP streaming service was well ahead of the pack in both scripted Ramadan releases and the number of exclusive shows on offer.
Variety spoke to Mbc Group CEO Sam Barnett about the role of Ramadan season in his drive to reach Shahid’s two million subscribers benchmark.
How significant has Ramadan viewing been for Mbc’s Shahid VIP streaming service?...
Dubai-based media analyst Nader Sobhan — head of the Vynd data intelligence platform, which tracks content consumption — notes that the streaming giant didn’t release any programming during Ramadan, preferring instead to launch its Arab shows during less competitive periods. Vynd indicates that, this year, Mbc Group‘s rapidly growing Shahid VIP streaming service was well ahead of the pack in both scripted Ramadan releases and the number of exclusive shows on offer.
Variety spoke to Mbc Group CEO Sam Barnett about the role of Ramadan season in his drive to reach Shahid’s two million subscribers benchmark.
How significant has Ramadan viewing been for Mbc’s Shahid VIP streaming service?...
- 5/18/2021
- by Nick Vivarelli
- Variety Film + TV
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