At Discovery’s virtual upfront presentation to advertisers on Tuesday morning, CEO David Zaslav had no new details to share about Monday’s news that his company was planning to merge with WarnerMedia — besides an offhand comment during his opening remarks thanking people for joining the company on a new adventure.
The rest of the upfront focused on adventures of a different kind, including the big reveal that the company is sending someone to space. Discovery unveiled a slew of new and returning shows during the company’s upfront, including “Who Wants to Be an Astronaut?” (working title), which Discovery is touting as the first show of its kind to feature the real-life adventures of space tourism. Per Discovery, the series offers ordinary people the chance to do something extraordinary – travel from Earth into space where they’ll live aboard the International Space Station (Iss) for eight days. The 8-part...
The rest of the upfront focused on adventures of a different kind, including the big reveal that the company is sending someone to space. Discovery unveiled a slew of new and returning shows during the company’s upfront, including “Who Wants to Be an Astronaut?” (working title), which Discovery is touting as the first show of its kind to feature the real-life adventures of space tourism. Per Discovery, the series offers ordinary people the chance to do something extraordinary – travel from Earth into space where they’ll live aboard the International Space Station (Iss) for eight days. The 8-part...
- 5/18/2021
- by Tyler Hersko
- Indiewire
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