Cultural marketing agency 160over90 said Wednesday that it has made a strategic investment in and partnership with Obsidianworks, a marketing agency co-founded by actor and producer Michael B. Jordan.
Obsidianworks was founded by Jordan and Chad Easterling, a marketing executive and Nike veteran. They lead the agency alongside a core team of senior leadership—including CAA alum and nonprofit advisor René Spellman, and creative and marketing agency veteran Bobby Moore III—who have helped establish the agency for major global brands looking to reach millennial, Gen-z and multicultural communities.
“Chad and I have been building the foundation for Obisidianworks for years, and I’m thrilled to be finally taking this venture to the next level,” said Jordan, executive chairman of Obsidianworks. “Our goal is to bridge the gap between clients and culture. We will look to elevate new voices and fresh perspectives in everything we do. 160over90 was the perfect...
Obsidianworks was founded by Jordan and Chad Easterling, a marketing executive and Nike veteran. They lead the agency alongside a core team of senior leadership—including CAA alum and nonprofit advisor René Spellman, and creative and marketing agency veteran Bobby Moore III—who have helped establish the agency for major global brands looking to reach millennial, Gen-z and multicultural communities.
“Chad and I have been building the foundation for Obisidianworks for years, and I’m thrilled to be finally taking this venture to the next level,” said Jordan, executive chairman of Obsidianworks. “Our goal is to bridge the gap between clients and culture. We will look to elevate new voices and fresh perspectives in everything we do. 160over90 was the perfect...
- 6/3/2021
- by Bruce Haring
- Deadline Film + TV
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