For 14 years, U.K.-based immersive events company Secret Cinema has enabled fans to become part of their favorite movies by exhibiting classic films amid elaborate sets, actors and costumes. Now the company is letting fans become part of Secret Cinema itself by launching a crowdfunding initiative.
Set to go live this week, the fundraiser, which will be hosted by Crowdcube, allows investors to buy between £20 ($28) and £75,000 worth of shares in Secret Cinema. “We’ve been thinking about [crowdfunding] for a long while,” the company’s CEO Max Alexander tells Variety.
“We talked to various people and they said, ‘Well, you have all of the characteristics of a business that’s really appropriate for this type of funding, which is a large audience of people who are really passionate about your brand.'”
Alexander joined Secret Cinema at the end of 2017, following an 18-month stint as managing director of Andrew Lloyd Webber’s Really Useful Group.
Set to go live this week, the fundraiser, which will be hosted by Crowdcube, allows investors to buy between £20 ($28) and £75,000 worth of shares in Secret Cinema. “We’ve been thinking about [crowdfunding] for a long while,” the company’s CEO Max Alexander tells Variety.
“We talked to various people and they said, ‘Well, you have all of the characteristics of a business that’s really appropriate for this type of funding, which is a large audience of people who are really passionate about your brand.'”
Alexander joined Secret Cinema at the end of 2017, following an 18-month stint as managing director of Andrew Lloyd Webber’s Really Useful Group.
- 6/7/2021
- by K.J. Yossman
- Variety Film + TV
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