YouTube skincare guru Hyram Yarbro -- who is known for significantly bolstering the sales of brands he mentions in his highly-viewed skincare reviews -- is getting his own skincare line at Sephora.
The 25-year-old worked with licensing firm Semaphore on the deal, which helped to pair Yarbro with affordable skincare brand The Inkey List to create a new standalone line dubbed Selfless By Hyram. Selfless will drop at 663 Sephora stores in 20 countries -- and on the retailer's website -- on June 24.
Selfless will tout a message of social consciousness, having established partnerships with environmental nonprofits Rainforest Trust and The Thirst Project. In its first year, the brand has committed to protecting over 2,500 acres from deforestation, and providing access to clean water for 35,000 people in over 60 communities throughout Eswatini, Africa.
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The 25-year-old worked with licensing firm Semaphore on the deal, which helped to pair Yarbro with affordable skincare brand The Inkey List to create a new standalone line dubbed Selfless By Hyram. Selfless will drop at 663 Sephora stores in 20 countries -- and on the retailer's website -- on June 24.
Selfless will tout a message of social consciousness, having established partnerships with environmental nonprofits Rainforest Trust and The Thirst Project. In its first year, the brand has committed to protecting over 2,500 acres from deforestation, and providing access to clean water for 35,000 people in over 60 communities throughout Eswatini, Africa.
Visit Tubefilter for more great stories.
- 6/8/2021
- by Geoff Weiss
- Tubefilter.com
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