The Reason Behind the Success of Marvel and ‘Iron Man’? Answer is the Blue Ocean Strategy

The Reason Behind the Success of Marvel and ‘Iron Man’? Answer is the Blue Ocean Strategy
Video Version of this Article Photo: Blue Ocean Strategy/Hollywood Insider YouTube Channel When you see the Marvel logo, I would not be surprised if you thought of Iron Man, Captain America, The Avengers, and the thirteen years of movies that have formed the most extensive and highest-grossing cinematic universe in history. Perhaps what you wouldn’t think of is a company that had declared bankruptcy and was on the brink of ruin. The years and years of business moves and planning just to claw their way back out of the red would astound any Marvel fan. Before Robert Downey Jr. blessed the screens and our eyes with his titular role in ‘Iron Man’ in 2008, the pragmatic inner workings of Marvel and Marvel studios were vast and intricate. Using a bold industry method called the “blue ocean strategy,” Marvel changed the very scope and concept of making a “superhero movie
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