Video Version of this Article Photo: Blue Ocean Strategy/Hollywood Insider YouTube Channel When you see the Marvel logo, I would not be surprised if you thought of Iron Man, Captain America, The Avengers, and the thirteen years of movies that have formed the most extensive and highest-grossing cinematic universe in history. Perhaps what you wouldn’t think of is a company that had declared bankruptcy and was on the brink of ruin. The years and years of business moves and planning just to claw their way back out of the red would astound any Marvel fan. Before Robert Downey Jr. blessed the screens and our eyes with his titular role in ‘Iron Man’ in 2008, the pragmatic inner workings of Marvel and Marvel studios were vast and intricate. Using a bold industry method called the “blue ocean strategy,” Marvel changed the very scope and concept of making a “superhero movie...
- 6/10/2021
- by Samuel James Parven
- Hollywood Insider - Substance & Meaningful Entertainment
Similar News
“He didn’t like that”: John Leguizamo Had a Hard Time Working With ‘Neurotic’ Road House Star Patrick Swayze Because of His Own Acting Trait
- 5/4/2024
- by Hashim Asraff
- FandomWire
“That’s the dumbest principal of all time”: Robin Williams Had to Write a Letter to a School Principal Who Expelled His Young Co-Star for Starring in $441M Classic Film
- 5/4/2024
- by Sampurna Banerjee
- FandomWire
Dragon Ball: Sparking Zero Is Falling Short in 1 Big Way That Fans Can’t Get Passed
- 5/4/2024
- by Anurag Batham
- FandomWire
Rotten Tomatoes Reveals Best-Reviewed Superhero Film Ever In List Of "300 Best Movies Of All Time"
- 5/4/2024
- ComicBookMovie.com
Latest MCU Announcement Makes Deadpool and Wolverine Crossing Paths With Robert Downey Jr’s Iron Man and Avengers Even More Likely
- 5/4/2024
- by Maria Sultan
- FandomWire
Avengers Star Josh Brolin Choses Cable Over Thanos As He Reveals He “Wanted To Be In” Deadpool & Wolverine
- 5/3/2024
- by Esita Mallik
- KoiMoi
8 Actors in the Running to Play Iron Man Before Robert Downey Jr. (Someone Outright Turned the Role Down!)
- 5/4/2024
- by Just Jared
- Just Jared
“They fired the whole crew”: Kevin Feige and Thor: Ragnarok Writer Helped Create an Iconic X-Men Animated Show 15 Years Ago That Deserves More Appreciation
- 5/4/2024
- by Diya Majumdar
- FandomWire
“He’s gonna be pissed”: X-Men ‘97 Actor Hints Beau DeMayo’s Flawless Show Might Have Sowed the Seeds for Avengers vs X-Men Storyline After 1 Disrespectful Scene
- 5/4/2024
- by Neeraj Chand
- FandomWire
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.