Exclusive: Film4 is partnering with film distributor Park Circus on a campaign to entice Brits back to the cinema. Under the deal, the duo will offer UK cinemas a season of six classic features from the Film4 library, including Danny Boyle’s Trainspotting and Jonathan Glazer’s Sexy Beast.
The films will initially screen in Picturehouse, Everyman, Odeon, Vue, and Showcase theaters across the country from the start of July, with other venues joining the initiative in the coming weeks. It follows cinemas reopening in the UK on May 17 after the most recent coronavirus lockdown.
The four other films in the Film4 season are Mark Herman’s Brassed Off, Stephen Frears’ rom-com My Beautiful Launderette, Bill Forsyth’s Local Hero, and Bhaji on the Beach, from director Gurinder Chadha.
Film4’s parent Channel 4 will support the season with an advertising campaign across its TV channels, as well as online.
The films will initially screen in Picturehouse, Everyman, Odeon, Vue, and Showcase theaters across the country from the start of July, with other venues joining the initiative in the coming weeks. It follows cinemas reopening in the UK on May 17 after the most recent coronavirus lockdown.
The four other films in the Film4 season are Mark Herman’s Brassed Off, Stephen Frears’ rom-com My Beautiful Launderette, Bill Forsyth’s Local Hero, and Bhaji on the Beach, from director Gurinder Chadha.
Film4’s parent Channel 4 will support the season with an advertising campaign across its TV channels, as well as online.
- 6/11/2021
- by Jake Kanter
- Deadline Film + TV
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