Sony is reporting the Thursday night previews to Peter Rabbit 2: The Runaway which began at 4pm yesterday at 2,572 theaters, and the long-awaited Will Gluck directed sequel grossed $900K. The first Peter Rabbit in February 2018 didn’t hold any previews.
Sony earlier in the week was expecting $8M-$10M, but the sequel could very well do in the teens at 3,300. As far as Thursday night comps to Peter Rabbit 2, it’s an apples-to-oranges comparison due to pre-pandemic numbers, however, both Sony’s Emoji Movie and Fox/DreamWorks Animation’s Trolls posted $900K Thursday nights, and respectively went on to $24.5M and $46.5M opening weekends. Peter Rabbit 2 has a 70% fresh score on Rotten Tomatoes.
Peter Rabbit 2 is sharing the marquee with Warner Bros. Jon M. Chu-directed Lin-Manuel Miranda musical In the Heights which is expected to overperform with a 3-day well north of $20M-plus, capturing Hispanic audiences.
Sony earlier in the week was expecting $8M-$10M, but the sequel could very well do in the teens at 3,300. As far as Thursday night comps to Peter Rabbit 2, it’s an apples-to-oranges comparison due to pre-pandemic numbers, however, both Sony’s Emoji Movie and Fox/DreamWorks Animation’s Trolls posted $900K Thursday nights, and respectively went on to $24.5M and $46.5M opening weekends. Peter Rabbit 2 has a 70% fresh score on Rotten Tomatoes.
Peter Rabbit 2 is sharing the marquee with Warner Bros. Jon M. Chu-directed Lin-Manuel Miranda musical In the Heights which is expected to overperform with a 3-day well north of $20M-plus, capturing Hispanic audiences.
- 6/11/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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