A new lineup of Saturday programming and a surge of post-pandemic spending by Madison Avenue helped the CW boost its volume of advertising commitments in TV’s annual “upfront” market, a sign that advertisers continue to make the medium a central part of their plans even as they are showing new interest in chasing viewers to new streaming venues.
The network, jointly owned by ViacomCBS and AT&T’s WarnerMedia, has wrapped its upfront negotiations, according to a person familiar with the matter, and believes it has obtained a greater volume of advertising for its next programming cycle than it did in 2020. The network expects an increase in the volume of advertising committed to both its linear fall schedule as well as its digital extensions, this person said.
That would be hard not to do. Most TV networks saw ad volume decrease significantly last year as the coronavirus pandemic forced big...
The network, jointly owned by ViacomCBS and AT&T’s WarnerMedia, has wrapped its upfront negotiations, according to a person familiar with the matter, and believes it has obtained a greater volume of advertising for its next programming cycle than it did in 2020. The network expects an increase in the volume of advertising committed to both its linear fall schedule as well as its digital extensions, this person said.
That would be hard not to do. Most TV networks saw ad volume decrease significantly last year as the coronavirus pandemic forced big...
- 6/11/2021
- by Brian Steinberg
- Variety Film + TV
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