Can Indian smartphone brands challenge Chinese dominance?

Can Indian smartphone brands challenge Chinese dominance?
By Nishant Arora

New Delhi, June 13 (Ians) As India doubles down on local manufacturing to help homegrown brands shine on the world map, domestic smartphone manufacturers are currently facing an iota of problems before they ramp up production and face the mounting Chinese challenge head-on, that has spoiled the party for them right on their home turf.

While the Milk brands are performing good in the feature phone space, they have been decimated in the smartphone segment by the likes of Xiaomi, realme, Vivo, Oppo and others.

In the first quarter (January-March) this year, their smartphone market share has been dismal. While Micromax had 0.5 per cent market share, Lava only managed to reach 0.4 per cent share while Index and Karbonn had nearly zero market share, according to data provided by Counterpoint Research.

In the feature phone market in India, Lava had 15.9 per cent share in Q1 2021 while Micromax had 3.8 per
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