TikTok stars and entrepreneurial duo Josh Richards and Griffin Johnson, who count a combined 50 million followers across all platforms, have launched yet another business venture together.
The former Sway Housers have pacted with Erik Huberman, the founder and CEO of marketing consultancy Hawke Media, to launch HawkeZ -- which, as its name suggests, is a spin-off agency squarely focused on selling to the Gen Z set.
Hawke Media bills itself as an outsourced CMO to clients including Red Bull, Alibaba, and Proactiv. HawkeZ will provide comprehensive advertising and multimedia support, including social, search, email, chatbots, branding, production, and more.
Richards and Johnson will serve as creative directors for the new agency, while Huberman will manage day-to-day operations. The agency says its first signed client is footwear brand Crocs, which has onboarded HawkeZ as part of a larger marketing push targeting younger shoppers.
Visit Tubefilter for more great stories.
The former Sway Housers have pacted with Erik Huberman, the founder and CEO of marketing consultancy Hawke Media, to launch HawkeZ -- which, as its name suggests, is a spin-off agency squarely focused on selling to the Gen Z set.
Hawke Media bills itself as an outsourced CMO to clients including Red Bull, Alibaba, and Proactiv. HawkeZ will provide comprehensive advertising and multimedia support, including social, search, email, chatbots, branding, production, and more.
Richards and Johnson will serve as creative directors for the new agency, while Huberman will manage day-to-day operations. The agency says its first signed client is footwear brand Crocs, which has onboarded HawkeZ as part of a larger marketing push targeting younger shoppers.
Visit Tubefilter for more great stories.
- 6/14/2021
- by Geoff Weiss
- Tubefilter.com
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