The enthusiasm for “In the Heights” was understandable.
Both as a symbol for creativity and for opportunities in film, but also as a broader societal statement about inclusion, there were always going to be high hopes for the fate of a film that celebrates a segment of the Latino community. Whether this ultimately helped the film, or even might have caused something of a backlash — especially considering that, after Warner Bros. marketed the film based on its inclusivity, Lin-Manuel Miranda had to apologize for its lack of Afro-Latino representation — is unclear.
And several factors separate whatever positive feeling one has about the film from how it has actually performed.
The reality is that the film’s $11.5 million opening weekend came in under expectations, even if they had been exaggerated by Film Twitter hype and very positive reviews. A non-franchise, non-sequel summer film whose intended audience includes older viewers, “In the Heights” is an anomaly,...
Both as a symbol for creativity and for opportunities in film, but also as a broader societal statement about inclusion, there were always going to be high hopes for the fate of a film that celebrates a segment of the Latino community. Whether this ultimately helped the film, or even might have caused something of a backlash — especially considering that, after Warner Bros. marketed the film based on its inclusivity, Lin-Manuel Miranda had to apologize for its lack of Afro-Latino representation — is unclear.
And several factors separate whatever positive feeling one has about the film from how it has actually performed.
The reality is that the film’s $11.5 million opening weekend came in under expectations, even if they had been exaggerated by Film Twitter hype and very positive reviews. A non-franchise, non-sequel summer film whose intended audience includes older viewers, “In the Heights” is an anomaly,...
- 6/16/2021
- by Tom Brueggemann
- Indiewire
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