A new monthly Nielsen measurement called The Gauge shows just how much the pandemic has catalyzed streaming among a broad ranger of consumers with May usage across all television homes climbing to 26% of time spent on TV — outpacing broadcast, with an audience share of 25%.
The streaming video data included SVOD and AVOD. Streaming and broadcast now account for half of television time. Cable accounted for 39%, and “other” viewing for 9%.
“The past year has categorically shifted the television viewing landscape. Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their options. Maybe just as importantly, as production ramps back up, new content will enter the space, driving additional traction,” says Brian Fuhrer, SVP, Product Strategy at Nielsen.
Among the top streamers, Netflix tied with...
The streaming video data included SVOD and AVOD. Streaming and broadcast now account for half of television time. Cable accounted for 39%, and “other” viewing for 9%.
“The past year has categorically shifted the television viewing landscape. Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their options. Maybe just as importantly, as production ramps back up, new content will enter the space, driving additional traction,” says Brian Fuhrer, SVP, Product Strategy at Nielsen.
Among the top streamers, Netflix tied with...
- 6/17/2021
- by Jill Goldsmith and Dade Hayes
- Deadline Film + TV
Similar News
“Mulligan” on Netflix
- 5/14/2024
- by Unknown
- SneakPeek
Francis Ford Coppola Releases First Teaser Trailer for Epic ‘Megalopolis’
- 5/14/2024
- by Abid Rahman
- The Hollywood Reporter - Movie News
Aditi Rao Hydari nails the Gajagamini Walk in Heeramandi; Fans loved her walk and said, ‘Bibbojaan’s walk pierced through our hearts
- 5/14/2024
- by Shweta Ghadashi
- GlamSham
The Real Reason Why Deadwood Was Canceled After 3 Seasons
- 5/14/2024
- by info@startefacts.com (Rachel Bailey)
- STartefacts.com
How to Watch Caitlin Clark's WNBA Debut; Indiana Fever vs. Connecticut Sun Live Online Without Cable
- 5/14/2024
- by Matt Tamanini
- The Streamable
How to Watch 2024 NBA Playoffs: Livestream Without Cable
- 5/14/2024
- by Oscar Hartzog
- Rollingstone.com
Maya Rudolph / Vampire Weekend SNL Roundtable – S49 E19
- 5/14/2024
- by Saturday Night Network
- LateNighter
Japan Box Office: Case Closed: The Million-dollar Pentagram at No.1 for Fifth Weekend
- 5/14/2024
- by Mikikazu Komatsu
- Crunchyroll
'When Calls the Heart' Star Erin Krakow Praises Higgins Actor James Kot
- 5/14/2024
- by Megan Elliott
- Showbiz Cheat Sheet
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
Edgar Wright in Talks to Direct ‘Barbarella’ Starring Sydney Sweeney
- 5/13/2024
- by Katcy Stephan
- Variety - Film News
Third ‘Downton Abbey’ Movie Set With Paul Giamatti
- 5/13/2024
- by Mia Galuppo
- The Hollywood Reporter - Movie News
‘Kingdom of the Planet of the Apes’ Swings to $72 Million at Overseas Box Office, Mighty $131 Million Globally
- 5/12/2024
- by Rebecca Rubin
- Variety - Film News
First-Look Photo of Pierce Brosnan, Amir El-Masry From Set of Boxing Drama ‘Giant’ Revealed
- 5/14/2024
- by Leo Barraclough
- Variety - Film News
Sony Pictures Full Year Profit Slips to $808M
- 5/14/2024
- by Abid Rahman
- The Hollywood Reporter - Movie News
Aida Rodriguez: Unpacking My Childhood Traumas Through Comedy Is Cathartic
- 5/6/2024
- by Aida Rodriguez
- Popsugar.com
How Erik Rivera Uses Comedy to Heal and Help Others
- 5/6/2024
- by Miguel Machado
- Popsugar.com
Ian Lara: Comedy Gave Me the Strength to Overcome My Mother's Death
- 5/6/2024
- by Ian Lara
- Popsugar.com
Sasha Merci: How Comedy Has Helped Me Navigate Depression
- 5/6/2024
- by Sasha Merci
- Popsugar.com
Gina Brillon: The Loss of My Grandmother Pushed Me to Pursue Comedy
- 5/6/2024
- by Gina Brillon
- Popsugar.com
Would Adding ‘Apes’ Character Koba Make Other Movies Better? Social Media Seems to Think So
- 5/14/2024
- by Harrison Richlin
- Indiewire
Roger Corman’s Greatest Films: ‘Little Shop of Horrors,’ ‘The Masque of the Red Death,’ ‘The Wild Angels,’ and More
- 5/14/2024
- by Wilson Chapman
- Indiewire
Critic’s Notebook: Monica Sorelle’s Miami-Set Debut, Mountains
- 5/14/2024
- by Monica Uszerowicz
- Filmmaker Magazine - Blog
Critic’s Notebook: Monica Sorelle’s Miami-Set Debut, Mountains
- 5/14/2024
- by Monica Uszerowicz
- Filmmaker Magazine-Director Interviews
“How Do I Capture the Storytelling That is Quintessential to South America, and Marry It to the Experience of Living Here in Florida?”: Director Kevin Contento on His Vimeo Staff Pick, From Fish to Moon
- 5/14/2024
- by Monica Uszerowicz
- Filmmaker Magazine - Blog
Edgar Wright in Talks to Direct ‘Barbarella’ Starring Sydney Sweeney
- 5/13/2024
- by Katcy Stephan
- Variety - Film News
‘Kingdom of the Planet of the Apes’ Swings to $72 Million at Overseas Box Office, Mighty $131 Million Globally
- 5/12/2024
- by Rebecca Rubin
- Variety - Film News
Paramount Tried To Combine Movie Theaters With TV - And It Failed Spectacularly
- 5/14/2024
- by Witney Seibold
- Slash Film
Would Adding ‘Apes’ Character Koba Make Other Movies Better? Social Media Seems to Think So
- 5/14/2024
- by Harrison Richlin
- Indiewire
First-Look Photo of Pierce Brosnan, Amir El-Masry From Set of Boxing Drama ‘Giant’ Revealed
- 5/14/2024
- by Leo Barraclough
- Variety - Film News
Carrie-Anne Moss Joins Arnold Schwarzenegger in Season 2 of FUBAR
- 5/13/2024
- by IMDb News
- IMDb News
Third ‘Downton Abbey’ Movie Set With Paul Giamatti
- 5/13/2024
- by Mia Galuppo
- The Hollywood Reporter - Movie News
Maya Rudolph / Vampire Weekend SNL Roundtable – S49 E19
- 5/14/2024
- by Saturday Night Network
- LateNighter
Mon Night Monologues: Trump’s Jersey Shore Situation
- 5/14/2024
- by Dennis Perkins
- LateNighter
Sarah Paulson Calls Out Actor Who Emailed Her Six Pages of Notes After Watching Her: It Was ‘Outrageous’ and ‘I Hope I See You Never’
- 5/14/2024
- by Michaela Zee
- Variety - TV News