Media Banker Aryeh Bourkoff Calls Audio More Valuable Than Video, Says Sticking It Out In NYC During Covid Helped Him Score M&a Deals

Media Banker Aryeh Bourkoff Calls Audio More Valuable Than Video, Says Sticking It Out In NYC During Covid Helped Him Score M&a Deals
Aryeh Bourkoff, founder and CEO of independent investment bank LionTree said audio is looking more attractive than video these days as consumers are a bit tapped out on TV.

People have 11 hours a day to spend on leisure time, he insisted during a Q&a at the Tribeca Festival Friday, and if that’s mostly video it’s a problem. “We have gone overboard on video streaming, which is why the rise of audio has happened. We think audio is more valuable these days than video,” he told moderator Stephanie Ruhle during TribecaX, a session that looks at business and entertainment.

The MSNBC anchor — and audience members on a rooftop in downtown Manhattan — were incredulous at the 11-hours stat, but took his point — podcasting has really exploded. “The ear is mightier than the eye” right now, he said.

Bankers are in business to do deals and LionTree is involved in many.
See full article at Deadline »

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