Madison Avenue has a lot to say about the current state of the TV industry — and more of it will need to be spoken in Spanish.
Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their commercial inventory. While many English-language broadcasters are seen eking out single-digit percentage increases in ad volume for their primetime linear schedules, Univision expects double-digit hikes in both its broadcast and cable inventory, according to a person familiar with the matter, as well as a new slate of ad dollars committed to Prende, its recently launched streaming-video service.
While tying ad commitments directly to revenue is difficult, Univision’s media networks generated $1.15 billion in advertising in 2020, compared with nearly...
Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their commercial inventory. While many English-language broadcasters are seen eking out single-digit percentage increases in ad volume for their primetime linear schedules, Univision expects double-digit hikes in both its broadcast and cable inventory, according to a person familiar with the matter, as well as a new slate of ad dollars committed to Prende, its recently launched streaming-video service.
While tying ad commitments directly to revenue is difficult, Univision’s media networks generated $1.15 billion in advertising in 2020, compared with nearly...
- 6/21/2021
- by Brian Steinberg
- Variety Film + TV
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