TikTok megastar, entrepreneur, and noted hockey fan Josh Richards has been tapped by the National Hockey League (NHL) to serve as a special adviser.
The Toronto native, 19, who grew up attending Maple Leafs games, will seek to grow the league’s youth viewership by making appearances at NHL marquee events, and sharing ideas for future fan development efforts.
He will be debuting in his role tomorrow, participating in a one-on-one conversation with NHL commissioner Gary Bettman, which will live on the NHL’s social and digital channels.
Visit Tubefilter for more great stories.
The Toronto native, 19, who grew up attending Maple Leafs games, will seek to grow the league’s youth viewership by making appearances at NHL marquee events, and sharing ideas for future fan development efforts.
He will be debuting in his role tomorrow, participating in a one-on-one conversation with NHL commissioner Gary Bettman, which will live on the NHL’s social and digital channels.
Visit Tubefilter for more great stories.
- 6/30/2021
- by Geoff Weiss
- Tubefilter.com
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