Chinese censors have approved Denis Villeneuve’s sci-fi spectacular “Dune” for release in the world’s largest film market. The film has officially announced that it will hit local screens this year, although it has not yet set a release date.
In late June, Warner Bros. shifted the film’s U.S. release date back from Oct. 1 to Oct. 22 amidst a larger scheduling reshuffle by the company. In China, the film is distributed by Wanda subsidiary Legendary Pictures.
A big consideration for the timing change may have been that the planned Oct. 1 release would have coincided with China’s Oct. 1 National Day holiday and the subsequent weeks-long protectionist period during which there is an unofficial blackout on foreign titles to boost sales for local propaganda films. Other types of blockbusters, local and imported alike, should be returning to theaters around the Oct. 22 date.
The later date also bolsters its Chinese box office prospects.
In late June, Warner Bros. shifted the film’s U.S. release date back from Oct. 1 to Oct. 22 amidst a larger scheduling reshuffle by the company. In China, the film is distributed by Wanda subsidiary Legendary Pictures.
A big consideration for the timing change may have been that the planned Oct. 1 release would have coincided with China’s Oct. 1 National Day holiday and the subsequent weeks-long protectionist period during which there is an unofficial blackout on foreign titles to boost sales for local propaganda films. Other types of blockbusters, local and imported alike, should be returning to theaters around the Oct. 22 date.
The later date also bolsters its Chinese box office prospects.
- 7/14/2021
- by Rebecca Davis
- Variety Film + TV
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