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“I Can’T Give You Anything But Love, Baby”
By Raymond Benson
It boggles this reviewer’s mind that Bringing Up Baby, released in early 1938, was considered a “flop” at the time. Was it really, or is that Hollywood PR nonsense? The truth is that it did fine, but perhaps not as well as the studio, Rko, had hoped. Shortly before its release, the Independent Theater Owners of America had deemed star Katharine Hepburn (and other popular leading ladies) “box office poison.” This bit of nastiness may have had an impact on Baby’s earnings in 1938.
The movie was re-released in the early 40s after the success of The Philadelphia Story (1940) and did much better. When television began broadcasting Bringing Up Baby, the picture’s reputation shot through the roof. Today, it’s considered one of Hollywood’s greatest screwball comedies, and fans...
“I Can’T Give You Anything But Love, Baby”
By Raymond Benson
It boggles this reviewer’s mind that Bringing Up Baby, released in early 1938, was considered a “flop” at the time. Was it really, or is that Hollywood PR nonsense? The truth is that it did fine, but perhaps not as well as the studio, Rko, had hoped. Shortly before its release, the Independent Theater Owners of America had deemed star Katharine Hepburn (and other popular leading ladies) “box office poison.” This bit of nastiness may have had an impact on Baby’s earnings in 1938.
The movie was re-released in the early 40s after the success of The Philadelphia Story (1940) and did much better. When television began broadcasting Bringing Up Baby, the picture’s reputation shot through the roof. Today, it’s considered one of Hollywood’s greatest screwball comedies, and fans...
- 7/16/2021
- by nospam@example.com (Cinema Retro)
- Cinemaretro.com
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