Entertainment consultancy Nixco has appointed former Village Roadshow marketing and distribution manager Gabrielle Oldaker as director of marketing and integrated strategy.
The newly-created role is designed to assist with integrated marketing assets and campaigns for film and TV projects from pre-production through the lifecycle of product release, working with screen producers, distributors, and streamers, as well as global studios producing and launching content in Australia.
A previous recipient of a Film Victoria – Natalie Miller Fellowship grant, Oldaker’s experience includes stints at Madman Entertainment, Roadshow Entertainment, The Walt Disney Company, The Mail on Sunday (UK), and Herald Sun.
She has also led integrated creative marketing strategies for a number of films, including Animal Kingdom, Snowtown, Mad Max: Fury Road, Red Dog: True Blue, and Simon Baker’s Breath, as well as managed key in pre-production marketing for recent box office hits Rams, The Dry and Penguin Bloom, many in consultation with Nixco.
The newly-created role is designed to assist with integrated marketing assets and campaigns for film and TV projects from pre-production through the lifecycle of product release, working with screen producers, distributors, and streamers, as well as global studios producing and launching content in Australia.
A previous recipient of a Film Victoria – Natalie Miller Fellowship grant, Oldaker’s experience includes stints at Madman Entertainment, Roadshow Entertainment, The Walt Disney Company, The Mail on Sunday (UK), and Herald Sun.
She has also led integrated creative marketing strategies for a number of films, including Animal Kingdom, Snowtown, Mad Max: Fury Road, Red Dog: True Blue, and Simon Baker’s Breath, as well as managed key in pre-production marketing for recent box office hits Rams, The Dry and Penguin Bloom, many in consultation with Nixco.
- 7/19/2021
- by Sean Slatter
- IF.com.au
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