ESPN and The Walt Disney Company will feature Super Bowl-winning quarterbacks Peyton Manning his brother, Eli, in “megacasts” of Monday Night Football across ESPN2 and other Disney outlets.
The arrangement with Peyton Manning’s Omaha Productions starts with games in the fall and will cover 30 games over the next three seasons.
Each Manning-centric game will be on ESPN2 and then could also be on ESPN+ or other properties. The broadcasts will complement the mother-ship Monday Night Football telecast on ESPN and/or ABC each week.
The goal of the setup, like other alternate feeds deployed by networks and streaming services in recent years, is to explore new methods of viewer engagement. The Big 4 broadcast networks along with Amazon signed deals with the NFL that start in 2022 and run for more than a decade. The pacts afford flexibility to rights holders to tweak their traditional programming approaches.
Steve Levy, Brian Griese,...
The arrangement with Peyton Manning’s Omaha Productions starts with games in the fall and will cover 30 games over the next three seasons.
Each Manning-centric game will be on ESPN2 and then could also be on ESPN+ or other properties. The broadcasts will complement the mother-ship Monday Night Football telecast on ESPN and/or ABC each week.
The goal of the setup, like other alternate feeds deployed by networks and streaming services in recent years, is to explore new methods of viewer engagement. The Big 4 broadcast networks along with Amazon signed deals with the NFL that start in 2022 and run for more than a decade. The pacts afford flexibility to rights holders to tweak their traditional programming approaches.
Steve Levy, Brian Griese,...
- 7/19/2021
- by Dade Hayes
- Deadline Film + TV
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