Another day, another platform launch. Today it’s CNN and CNN+, scheduled to debut in the first quarter of 2022. Promising a “new experience for CNN superfans, news junkies, and fans of quality non-fiction,” IndieWire editor in chief Dana Harris-Bridson and Deputy TV editor Ben Travers wanted to take a deeper look at the latest platform to join the Plus Connected Universe. Their conversation follows.
Dana: My first question upon reading the CNN+ announcement this morning was: Why? The obvious reasons are revenue, and because streaming is gaining ground as the dominant business model, but I look sideways at Jeff Zucker’s press-release assessment: “We will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing.” Certainly, they will do CNN better than anyone else. But “Nothing like this exists” sounds like pure hubris.
Ben: Whenever I...
Dana: My first question upon reading the CNN+ announcement this morning was: Why? The obvious reasons are revenue, and because streaming is gaining ground as the dominant business model, but I look sideways at Jeff Zucker’s press-release assessment: “We will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing.” Certainly, they will do CNN better than anyone else. But “Nothing like this exists” sounds like pure hubris.
Ben: Whenever I...
- 7/20/2021
- by Dana Harris-Bridson and Ben Travers
- Indiewire
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