Exclusive: Banijay has put in place the building blocks for its latest adaptation of Lego Masters, inking a deal with Kiwi broadcaster Tvnz to make a local version of the show. The deal comes as Lucas Green, Banijay’s global head of content operations, talked up a “perfect storm” for unscripted shows globally.
Lego Masters started life on Channel 4 in the UK and has since journeyed to 14 territories, including Australia, Spain, and the U.S., where Will Arnett hosts for Fox. Screentime New Zealand will produce the show for state-owned Tvnz having previously made local versions of shows including Popstars and Eat Well For Less.
Green, who acts as the guardian for Banijay’s super brands around the world, said Lego Masters is a “playful, joyful, positive” format that appeals to different generations because it is tied to an iconic product. These are useful ingredients, he added, when families...
Lego Masters started life on Channel 4 in the UK and has since journeyed to 14 territories, including Australia, Spain, and the U.S., where Will Arnett hosts for Fox. Screentime New Zealand will produce the show for state-owned Tvnz having previously made local versions of shows including Popstars and Eat Well For Less.
Green, who acts as the guardian for Banijay’s super brands around the world, said Lego Masters is a “playful, joyful, positive” format that appeals to different generations because it is tied to an iconic product. These are useful ingredients, he added, when families...
- 7/21/2021
- by Jake Kanter
- Deadline Film + TV
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