Mark Wahlberg strides into theaters this weekend with Joe Bell as the Reinaldo Marcus Green film debuts on 1,093 screens supported by robust advertising and a star-driven social media campaign.
Roadside Attractions is distributing, having snapped up the film from Solstice Studios which acquired it off of a 2020 Toronto Film Festival premiere but was particularly hard hit by the pandemic and let it go. The drama scripted by the Oscar-winning Brokeback Mountain team of Larry McMurtry and Diana Ossana is the true story of a rough-edged dad who walks across America to speak to heartland adults and students about the evils of bullying as experienced firsthand by his gay teenage son.
Wahlberg and co-stars Connie Britton and Reid Miller (who plays son Jadin Bell) have all supported it with a robust PR schedule backed by cable and online advertising., “We are seeing gradual improvement with...
Roadside Attractions is distributing, having snapped up the film from Solstice Studios which acquired it off of a 2020 Toronto Film Festival premiere but was particularly hard hit by the pandemic and let it go. The drama scripted by the Oscar-winning Brokeback Mountain team of Larry McMurtry and Diana Ossana is the true story of a rough-edged dad who walks across America to speak to heartland adults and students about the evils of bullying as experienced firsthand by his gay teenage son.
Wahlberg and co-stars Connie Britton and Reid Miller (who plays son Jadin Bell) have all supported it with a robust PR schedule backed by cable and online advertising., “We are seeing gradual improvement with...
- 7/23/2021
- by Jill Goldsmith
- Deadline Film + TV
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