Tokyo Olympics Viewership Way Down From 2016, But Streaming Up For NBC

Tokyo Olympics Viewership Way Down From 2016, But Streaming Up For NBC
The primetime ratings for the opening ceremony at the Tokyo Olympics aren’t modeling the Games’ time-honored motto. They’re not being delivered faster, and they certainly aren’t stronger or higher.

NBC said today its overall coverage of the opening night ceremonies from Tokyo drew 17 million viewers for its combined broadcast and streaming, based on preliminary figures. The company did not break out broadcast numbers separately. However, other news sources indicated the fast affiliate ratings at 10.4.

While that’s enough to handily win Friday’s summer night, it’s apparently a steep drop from the 2016 opener in Rio.

That memorable gathering (remember Gisele Bündchen’s dancing?) scored 26.5 million total viewers, per Nielsen. That was down a hard 35% from the all-time audience high for the 2012 London games opener, which had 40.7 million viewers. Rio was also the lowest opening night NBC saw since the 2004 Athens games drew 25.4 million.

While there’s
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