Sports Illustrated & Sports Illustrated Studios Strike Deal With iHeartMedia For Slate Of Original Podcasts

Sports Illustrated & Sports Illustrated Studios Strike Deal With iHeartMedia For Slate Of Original Podcasts
Exclusive: Sports Illustrated and 101 Studios-backed joint venture Sports Illustrated Studios are to launch a slate of original podcasts after striking an audio deal with iHeartMedia.

The deal will see the companies co-produce eight new audio series and will also see Sports Illustrated’s existing podcasts run through the iHeartPodcast Network.

Sports Illustrated will produce editorial and sports analysis podcasts, while Sports Illustrated Studios, which is a joint venture between Yellowstone producer 101 Studios and Sports Illustrated owner Authentic Brands Group, will produce scripted podcasts, limited series and narrative shows.

The first from Si Studios is true crime series Lateral Damage, which tells the story of University of California, Berkeley college football player Mariet Ford, who was an instrumental part of “The Play,” one of the most electrifying plays in sports history. He was later convicted of viciously murdering his young son and pregnant wife. Maintaining his innocence for almost 25 years,
See full article at Deadline »

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