With a $1.15 billion worldwide gross in 2016, “Captain America: Civil War” was one of the highest grossing films of all time. When Scarlett Johansson, aka the MCU’s Black Widow, negotiated the following year for a film dedicated to her own character, her reps pushed for a backend deal that would see most of the actress’ compensation come from a cut of the box-office receipts.
Three weeks after its release, “Black Widow” has earned a comparatively paltry $319.45 million worldwide. The pandemic is partly to blame, but so is Disney’s decision to offer the film to Disney+ subscribers for $30, which netted the studio an additional $60 million in its opening weekend alone.
The result? Johansson earned far less than expected, while Disney’s stock price rose in response to Wall Street’s excitement over the streaming success. Disney execs were rewarded for their streaming-centric management of the company: executive chairman Bob Iger...
Three weeks after its release, “Black Widow” has earned a comparatively paltry $319.45 million worldwide. The pandemic is partly to blame, but so is Disney’s decision to offer the film to Disney+ subscribers for $30, which netted the studio an additional $60 million in its opening weekend alone.
The result? Johansson earned far less than expected, while Disney’s stock price rose in response to Wall Street’s excitement over the streaming success. Disney execs were rewarded for their streaming-centric management of the company: executive chairman Bob Iger...
- 7/30/2021
- by Chris Lindahl
- Indiewire
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