NBC claimed 15.2 million total audience delivery for Friday night, with Peacock notching its best-ever Friday usage. According to the network, in Tad, its primetime coverage has now reached an audience of 15 million for the seventh day in a row.
Viewership was down though from Thursday, which marked the 2021 games’ second-most watched and second highest-rated day, bringing in an average of 16.2 million viewers.
Total Audience Delivery was assessed based on preliminary figures. Nielsen will be offering more in-depth information on viewership on Monday.
Thus far, nearly 1/3 of Americans (105 million) have tuned in for coverage of the Olympics. Athletes competed yesterday in golf, baseball, basketball, beach volleyball, and track & field, among numerous other sports.