The $900 million acquisition of Reese Witherspoon’s Hello Sunshine by private equity giant Blackstone Group is a big step toward the launch of a media holding company that will revolve around the three Cs: content, commerce and community.
Disney alums Kevin Mayer and Tom Staggs are guiding Blackstone’s investment in content ventures and will serve as co-CEOs of the unnamed holding company that will house Hello Sunshine and other banners. Mayer and Staggs told Variety on Monday that Hello Sunshine is the exemplar of the kind of production companies that they are shopping for at present.
“We want companies that are producing meaningful, category-defining content brands that resonate with their chosen audiences. We want to do that across multiple audience (sectors),” Mayer said. “There are a lot of those companies out there that would benefit from additional size and scale and to be linked up with like-minded media companies that have must-have content.
Disney alums Kevin Mayer and Tom Staggs are guiding Blackstone’s investment in content ventures and will serve as co-CEOs of the unnamed holding company that will house Hello Sunshine and other banners. Mayer and Staggs told Variety on Monday that Hello Sunshine is the exemplar of the kind of production companies that they are shopping for at present.
“We want companies that are producing meaningful, category-defining content brands that resonate with their chosen audiences. We want to do that across multiple audience (sectors),” Mayer said. “There are a lot of those companies out there that would benefit from additional size and scale and to be linked up with like-minded media companies that have must-have content.
- 8/2/2021
- by Cynthia Littleton
- Variety Film + TV
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