The ad sales unit of WarnerMedia has launched a new brand studio, House of Max.
The venture follows the launch of HBO Max with Ads in June. The lower-priced, ad-supported tier of the streaming service featured 35 initial advertisers and came after the debut of ad-free HBO Max in May 2020. The AVOD version of HBO Max competes with a number of “ad-lite” subscription services in the market. In the subscription game, major players range from well-established entities like Hulu and Paramount+ (an expansion of the six-year-old CBS All Access), and relative newcomers like Peacock and Discovery+.
Other streaming outlets and media companies have rolled out brand studios as they manage through a reordering of the TV landscape. Roku’s debuted earlier this year and Hulu’s in 2020. While linear viewing still exists at great scale, ratings are dropping and the push toward streaming has been accompanied by advertiser interest in the...
The venture follows the launch of HBO Max with Ads in June. The lower-priced, ad-supported tier of the streaming service featured 35 initial advertisers and came after the debut of ad-free HBO Max in May 2020. The AVOD version of HBO Max competes with a number of “ad-lite” subscription services in the market. In the subscription game, major players range from well-established entities like Hulu and Paramount+ (an expansion of the six-year-old CBS All Access), and relative newcomers like Peacock and Discovery+.
Other streaming outlets and media companies have rolled out brand studios as they manage through a reordering of the TV landscape. Roku’s debuted earlier this year and Hulu’s in 2020. While linear viewing still exists at great scale, ratings are dropping and the push toward streaming has been accompanied by advertiser interest in the...
- 8/4/2021
- by Dade Hayes
- Deadline Film + TV
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