WarnerMedia is launching a new branded content studio, in a bid to turbocharge HBO Max’s new advertising-supported tier.
The new studio, called House of Max, “will deliver marketers meaningful and brand-forward partnership opportunities aligned with WarnerMedia’s renowned talent, iconic characters, resounding storytellers and premium brands to drive full-funnel business results,” the company says. In other words, marketers will be able to utilize HBO Max talent and IP in custom campaigns that will be available on HBO Max and elsewhere.
House of Max, which will launch in Q4 of 2021, will also develop creative for WarnerMedia’s other entertainment properties,...
The new studio, called House of Max, “will deliver marketers meaningful and brand-forward partnership opportunities aligned with WarnerMedia’s renowned talent, iconic characters, resounding storytellers and premium brands to drive full-funnel business results,” the company says. In other words, marketers will be able to utilize HBO Max talent and IP in custom campaigns that will be available on HBO Max and elsewhere.
House of Max, which will launch in Q4 of 2021, will also develop creative for WarnerMedia’s other entertainment properties,...
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