ViacomCBS CEO Bob Bakish acknowledged the Covid operating environment for Paramount Pictures is “a bit fluid” but said the studio is keen to preserve a theatrical window.
Speaking to Wall Street analysts during the company’s second-quarter earnings call, Bakish said the plan is to evaluate movies “case by case.” But he reaffirmed the company’s preference for a 45-day exclusive theatrical window, with a “fast follow” to the pay-1 window, which now means streaming on Paramount+. A Quiet Place, Part II is the marquee (and only) release to try out the model. The sequel hit theaters in May and became the first title to pass $100 million domestically during the pandemic. It has made almost $300 million worldwide and recently landed on Paramount+.
“The situation is a bit fluid,” Bakish said of Covid. “As a general principle we do like the 45-day fast follow theatrical to pay-1. That is the overall...
Speaking to Wall Street analysts during the company’s second-quarter earnings call, Bakish said the plan is to evaluate movies “case by case.” But he reaffirmed the company’s preference for a 45-day exclusive theatrical window, with a “fast follow” to the pay-1 window, which now means streaming on Paramount+. A Quiet Place, Part II is the marquee (and only) release to try out the model. The sequel hit theaters in May and became the first title to pass $100 million domestically during the pandemic. It has made almost $300 million worldwide and recently landed on Paramount+.
“The situation is a bit fluid,” Bakish said of Covid. “As a general principle we do like the 45-day fast follow theatrical to pay-1. That is the overall...
- 8/5/2021
- by Dade Hayes
- Deadline Film + TV
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