“The Suicide Squad” — that introductory determinant distinguishes this D.C. Comics Extended Universe film from 2016’s “Suicide Squad” — opens tonight in previews. That’s a first for Warners since “Tenet,” and a smart move for a film that’s positioned to score one of the year’s best openings.
With exceptionally good initial reviews, lots of social media attention, and little competition for its core audience, the film will easily lead the weekend. Consensus prediction is a $30 million opening, but that feels like a studio-lowball estimate.
“The Suicide Squad” has the potential for a $40 million opening, and the strong likelihood of more. It opened last weekend in the U.K./Ireland opposite “Jungle Cruise” and beat the Disney title by 50 percent. In that territory, “Suicide” is theater only, while “Jungle” had Disney+ availability — with less PVOD penetration.
Obstacles for “The Suicide Squad” include its R-rating. That’s a rarity among comic-book franchise titles,...
With exceptionally good initial reviews, lots of social media attention, and little competition for its core audience, the film will easily lead the weekend. Consensus prediction is a $30 million opening, but that feels like a studio-lowball estimate.
“The Suicide Squad” has the potential for a $40 million opening, and the strong likelihood of more. It opened last weekend in the U.K./Ireland opposite “Jungle Cruise” and beat the Disney title by 50 percent. In that territory, “Suicide” is theater only, while “Jungle” had Disney+ availability — with less PVOD penetration.
Obstacles for “The Suicide Squad” include its R-rating. That’s a rarity among comic-book franchise titles,...
- 8/5/2021
- by Tom Brueggemann
- Indiewire
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