Gold House Announces ‘Shang-Chi and the Legend of the Ten Rings’ Gold Open — Film News in Brief

  • Variety
Gold House Announces ‘Shang-Chi and the Legend of the Ten Rings’ Gold Open — Film News in Brief
Asian and Pacific Islander non-profit collective Gold House announced the launch of a Gold Open for Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings” in partnership with GoFundMe.

Gold House’s Gold Open premieres, launched in partnership with Cape (Coalition of Asian Pacifics in Entertainment) are an initiative that aims to drive box office success for films led by Asians and Pacific Islanders. “Parasite” and “Crazy Rich Asians” are two films to have received Gold Opens in the past. “Shang-Chi and the Legend of the Ten Rings,” which premieres Sept. 3, will be the first theater-exclusive Gold Open since the start of the pandemic.

This Gold Open utilizes GoFundMe to increase community engagement, via the “Shang-Chi and the Legend of the Ten Rings” Gold Open Community Fund. The page acts as a central location for information about theater buyout campaigns and hosts a fundraiser to buy tickets for underserved
See full article at Variety »

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