ITV’s Director of Television Kevin Lygo has defended the viewing figures and rejected criticism of its ITV2 jewel Love Island, following the finale of the fifth series of the show earlier this week, saying claims the show is past its peak are well off the mark.
With ratings for the finale down on previous years, Lygo told the Edinburgh Television Festival: “This is a pattern you see when new programs come along and they’re huge phenomenons. On catch up, it’s the best performing series ever. Who would think you could invent a program that runs every night at 9pm for eight weeks and keep viewers, especially young viewers who are hard to find now? There’s many years left in it. The challenge thrown down to producers is to make some subtle changes to spice it up a bit and keep it as fresh as you can.
With ratings for the finale down on previous years, Lygo told the Edinburgh Television Festival: “This is a pattern you see when new programs come along and they’re huge phenomenons. On catch up, it’s the best performing series ever. Who would think you could invent a program that runs every night at 9pm for eight weeks and keep viewers, especially young viewers who are hard to find now? There’s many years left in it. The challenge thrown down to producers is to make some subtle changes to spice it up a bit and keep it as fresh as you can.
- 8/25/2021
- by Caroline Frost
- Deadline Film + TV
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