In the wake of Disney’s record breaking Labor Day weekend with Shang-Chi and the Legend of the Ten Rings, the No .1 movie circuit in the world, AMC Theatres, is launching the first ever $25M+ multi-media ad campaign “AMC Theatres. We Make Movies Better” featuring Oscar winner Nicole Kidman.
It’s hard to think of the last time –or ever– when a national movie chain literally ran network TV spots to encourage those on the couch to get out, and head to the movies. It is rather unprecedented, and AMC has booked a big star here. Kidman is a smart choice for the TV spots, aimed right at the older female demographic, who has been hesitant to return to cinemas during the pandemic. Note, there reportedly hasn’t been a recorded Covid outbreak case at any movie theater worldwide, and coming out of CinemaCon, exhibitors wanted to make the message...
It’s hard to think of the last time –or ever– when a national movie chain literally ran network TV spots to encourage those on the couch to get out, and head to the movies. It is rather unprecedented, and AMC has booked a big star here. Kidman is a smart choice for the TV spots, aimed right at the older female demographic, who has been hesitant to return to cinemas during the pandemic. Note, there reportedly hasn’t been a recorded Covid outbreak case at any movie theater worldwide, and coming out of CinemaCon, exhibitors wanted to make the message...
- 9/8/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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