Sunday Am Writethru: With great success comes continued great chaos for the theatrical experience this past week. On the plus side, the domestic box office is continuing its rebound during the pandemic, with the second weekend of Shang-Chi and the Legend of the Ten Rings earning $9.7M in its second Friday, -67%, for an estimated 3-day of $35.7M, -53%. That’s the third-biggest second weekend for a September release after It
($60.1M) and It Chapter Two
Disney responds after the Marvel pic’s record Labor Day frame opening last weekend of $94.6M by announcing that the rest of its domestic release slate for the year will honor a theatrical window ranging from 30-45 days per pic. Great, right?
But then Universal
decides to take a solid franchise sequel they’ve been holding during the pandemic, Halloween Kills, and go day-and-date with it on Oct. 15. This, coupled with news that