The 2021 MTV Video Music Awards hit the right note Sunday night as far as pandemic-era shows go as the annual ceremony returned to Brooklyn’s Barclays Center and scored a 0.9 rating in the 18-49 demo and a slight increase in Total Minutes Consumed (Tmc) from the previous year.
Per ViacomCBS, the annual awards was down only 17% ratings-wise from 2020, outperforming other awards shows which have seen an 50% drop in the key demo year to year. Sunday’s show rose 9% in Total Minutes Consumed (Tmc) from the previous year, earning 1.40B Tmc vs. 1.29B of 2020.
Last year the VMAs, which was complete with limited attendance, social distancing, Covid-compliant production numbers and fashionable face masks, drew in a total of 6.4 million viewers with the pre-show, post-show, main show and encore coverage. Comparable numbers for the latest iteration have yet to be released.
Lil Nas X, Olivia Rodrigo & Justin Bieber were among the top winners Sunday.
Per ViacomCBS, the annual awards was down only 17% ratings-wise from 2020, outperforming other awards shows which have seen an 50% drop in the key demo year to year. Sunday’s show rose 9% in Total Minutes Consumed (Tmc) from the previous year, earning 1.40B Tmc vs. 1.29B of 2020.
Last year the VMAs, which was complete with limited attendance, social distancing, Covid-compliant production numbers and fashionable face masks, drew in a total of 6.4 million viewers with the pre-show, post-show, main show and encore coverage. Comparable numbers for the latest iteration have yet to be released.
Lil Nas X, Olivia Rodrigo & Justin Bieber were among the top winners Sunday.
- 9/14/2021
- by Alexandra Del Rosario
- Deadline Film + TV
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