Warner Bros/Legendary Pictures’ sci-fi epic Dune is starting early rollout this weekend, looking to capitalize on momentum coming off of its star-packed world premiere at the Venice Film Festival, which was followed by an event at Paris’ Grand Rex cinema and screenings in Deauville and Toronto — all in just the past two weeks.
The Denis Villeneuve-directed adaptation of Frank Herbert’s 1965 classic will be playing in just 24 markets this weekend, beginning offshore rollout tomorrow. Of the majors going this session are France, Germany, Russia, Italy and Spain. Our industry sources are projecting a launch in the mid-$20M range. PLFs will play a large part; IMAX is on about 150 screens.
Pandemic era comps to consider for Dune include Black Widow, while Villeneuve’s 2017 Blade Runner 2049 is also worth noting given the film’s pedigree and history. In like-for-like markets, and at today’s rates, those films opened to $22.8M and $24.4M,...
The Denis Villeneuve-directed adaptation of Frank Herbert’s 1965 classic will be playing in just 24 markets this weekend, beginning offshore rollout tomorrow. Of the majors going this session are France, Germany, Russia, Italy and Spain. Our industry sources are projecting a launch in the mid-$20M range. PLFs will play a large part; IMAX is on about 150 screens.
Pandemic era comps to consider for Dune include Black Widow, while Villeneuve’s 2017 Blade Runner 2049 is also worth noting given the film’s pedigree and history. In like-for-like markets, and at today’s rates, those films opened to $22.8M and $24.4M,...
- 9/14/2021
- by Nancy Tartaglione
- Deadline Film + TV
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