The office, located at the University of Sunderland, will be operational from Oct. 1. North East executive Mel Rainbow has been appointed to lead the operation and will hire staff on the ground to engage with local partners. Rainbow previously worked on the company’s hit Netflix show “Sunderland ‘Til I Die” as production manager. She will work closely with the Fulwell 73 London team to identify and support local talent, win regional commissions, and establish Fulwell’s presence in the North East.
The move follows recent efforts by broadcasters BBC, ITV and Channel 4 and streamer Netflix, to move out of London and establish beachheads across the country.
Fulwell 73 is already in discussions to enhance local production activity in the region.