Hearst TV Launches Free ‘Very Local’ Streaming Channels in 26 Markets

Hearst TV Launches Free ‘Very Local’ Streaming Channels in 26 Markets
Hearst Television is officially launching its bouquet of “Very Local” over-the-top streaming TV channels, spanning all 26 U.S. media markets it operates in — another bid by a legacy media company looking to reach younger viewers who aren’t watching TV the way Americans used to.

The debut of Very Local comes after several months of Hearst TV quietly piloting the free, ad-supported service. The channels — which include a national version, as well as those for local TV markets — are centered on newscasts from its stations (available on-demand within 90 minutes after they air).

In addition, Very Local mixes in content from Hearst Magazines, including Esquire, Delish and Runner’s World, as well as content from Hearst Television’s Stitch brand and shows like the long-running “Chronicle” newsmagazine series and its issues program “Matter of Fact with Soledad O’Brien.” Very Local also will serve as a platform for new, original series and specials,
See full article at Variety »

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