‘Cry Macho’ Ties ‘In The Heights’ In Weekend HBO Max Households But Is 51% Behind ‘The Little Things’, Samba TV Says

  • Deadline
‘Cry Macho’ Ties ‘In The Heights’ In Weekend HBO Max Households But Is 51% Behind ‘The Little Things’, Samba TV Says
Warner Bros’ Clint Eastwood Western Cry Macho wasn’t tough at the box office this past weekend, opening to $4.4 million at 3,967 theaters in third place. The pic lacked grit in homes on HBO Max as well, pulling in only 693,0000 households stateside over the weekend according to Samba TV.

In a year of day-and-date theatrical-streaming experimentation by Warner Bros, it’s a continuing trend that when a movie is great, it translates (to a certain extent) at the box office and in the home viewership on HBO Max. And when the film doesn’t resonate in theaters, it’s also not going to in the homes; we saw this last weekend with James Wan’s Malignant, which paled on the service and in cinemas.

The latest film by Eastwood received blasé results from critics with 52% on Rotten Tomatoes and moviegoers with a B CinemaScore. Nothing to rush out to, and nothing to change the channel to.
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