Discovery CEO David Zaslav tried to drum up enthusiasm for the company’s upcoming merger with WarnerMedia, a deal that needs a little love given the ho-hum stock prices of both companies involved since it was announced last May with a very long lead time — not expected to close until the middle of next year.
He enthused about the go-to-market strategy for what sounds like a new combined streaming service of HBO Max and Discovery+ that also draws on live sports and news and the sharpest assets of both media companies in the U.S. and globally. He told a Goldman Sachs conference today the streaming strategy is ready to go, but not yet to be announced, and that it would likely lean in to ad-light products, even free ones in some markets, as takes on leaders Netflix and Disney+. Meanwhile, he said Discovery will be moving a bit more...
He enthused about the go-to-market strategy for what sounds like a new combined streaming service of HBO Max and Discovery+ that also draws on live sports and news and the sharpest assets of both media companies in the U.S. and globally. He told a Goldman Sachs conference today the streaming strategy is ready to go, but not yet to be announced, and that it would likely lean in to ad-light products, even free ones in some markets, as takes on leaders Netflix and Disney+. Meanwhile, he said Discovery will be moving a bit more...
- 9/21/2021
- by Jill Goldsmith
- Deadline Film + TV
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