The 2021-2022 TV season officially kicked off Monday, with a new season of “Dancing with the Stars” on ABC, the return of comedies, “NCIS” and the new “NCIS Hawai’i” on CBS, NBC’s new season of “The Voice” and the premiere of drama “Ordinary Joe,” and Fox’s new season bow of “9-1-1” and the launch of freshman drama “The Big Leap.”
Of all those shows, just one made it to a 1.0 rating with adults 18-49: “The Voice.” NBC won the night with a 0.9 rating. But of course, this isn’t news anymore, the massive live+same day ratings erosion has been years in the making, as audience habits change and more competitors flood the marketplace, all competing for viewer eyeballs. “Fall TV” isn’t the end-all, be-all of the television business that it once was, but nonetheless, it’s still a good time as a natural signpost to take the industry temperature.
Of all those shows, just one made it to a 1.0 rating with adults 18-49: “The Voice.” NBC won the night with a 0.9 rating. But of course, this isn’t news anymore, the massive live+same day ratings erosion has been years in the making, as audience habits change and more competitors flood the marketplace, all competing for viewer eyeballs. “Fall TV” isn’t the end-all, be-all of the television business that it once was, but nonetheless, it’s still a good time as a natural signpost to take the industry temperature.
- 9/23/2021
- by Michael Schneider
- Variety Film + TV
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